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As a UX designer, my goal was to create a website that was intuitive to navigate and easy to use, while also catering to the unique needs of all women, including those who have lost a breast. I conducted user research and created wireframes and user flows that were designed to make the website as user-friendly as possible.

I followed the brand guidelines to create an Instagram page layout and design that is consistent with the brand image. Also, I coordinated photoshoots to showcase the products and used high-quality images to showcase the brand and products.

As a UX designer, I not only oversaw the website design but also took on the complete design of the bras.

This involved conducting extensive research to understand the unique needs and pain points of women when it comes to finding the right bra, including those who have lost a breast.

To achieve this, I conducted focus groups and surveys with women of all backgrounds and body types, including those who have lost a breast. I also organized fitting sessions to gather feedback on the fit, comfort, and support of the bras. This research, and my own experience, helped me to understand the specific challenges that women face when it comes to finding a comfortable and supportive bra, and informed the design of our inclusive bras.

From ideation to production, I oversaw the entire design process of the bras, ensuring that they were both functional and stylish. I worked closely with the production team to ensure that the bras were made from high-quality materials and designed with the unique needs of all women in mind.

Through my work on this project, I was able to create a UX portfolio piece that not only showcased my research and design skills but also highlighted my commitment to creating products that are inclusive and empowering.

thank you