Popsy 🍋🍉🍓🍊🥥
The hand-drawn logo gives the brand a playful look and by using it with bright and contrasting colours it really “Pops”!
I decided to use real images of fruit skin on the packaging, to convey to the consumer that the ingredients used in the popsicles are real and natural. This can create a sense of authenticity and transparency, which can be appealing to consumers who are looking for healthier, more natural food options.
Also, real fruit skin can be visually appealing and colourful, making it an eye-catching design element for the packaging. This can help to differentiate Popsy from others on the shelf and make it stand out.
